Kroger Meeting Report, 3/6/12

Representatives from several area neighborhood groups and the Brookhaven Peachtree Community Alliance  (BPCA) met with Weingarten  yesterday, and the outcome of the meeting was disappointing.  Our primary objective for Cherokee Plaza is to get landscaping / street frontage improvements (i.e. wider, safer sidewalks).  The Kroger expansion is a lesser concern.

We believe that the extent and amount of investment of  the Kroger expansion should require Overlay  Ordinance compliance on the landscaping / streetscape issues.   In separate meetings with Weingarten and Kroger, both  have said that these improvements are either not their responsibility or there is no money for such improvements.

If DeKalb Co requires such improvements, they can figure out who is responsible and somehow divide the financial responsibility.

The only negative outcome for  Overlay compliance would be that Kroger and Weingarten would  spend more money  now, a relatively small investment considering the cost of the Kroger expansion and the value to Weingarten. However, the negative outcome for Brookhaven will be felt for  probably 30 years  (the Kroger lease term)  if these improvements are not required  with this improvement.

Beyond this specific situation, the message that we consistently and unequivocally send to property owners and developers is that  Overlay  compliance and achieving the vision of the LCI study is  a non-negotiable commitment of the community and DeKalb County government.

Cherokee Plaza is  the oldest development in Brookhaven with a long history of providing commercial services to area residents. However, it is a relic of an age of strip commercial development that the Brookhaven LCI study recommendations and the Overlay has purposely sought to transform to a better alternative for the community’s future.  Situated in the heart of Brookhaven and  being the first commercial property to encounter driving north on Peachtree from Atlanta’s Buckhead, a new  Overlay compliant streetscape will not only greatly enhance our community, it will serve as a model for future development along the Peachtree corridor and be a symbol of Brookhaven’s and DeKalb County’s future.



  1. Great to see this site – Note that Cherokee Plaza is a relatively new development being built after WWII. The center accross from the MARTA station has been occupied since the 1920’s. The first was a strip of stores then after the widening of Peachtree by the existing stores. Do not have a detailed history but have been associated with the old Goodwin House since 1928.

  2. Lucy Mauterer says:

    Albert, which center across from the Brookhaven MARTA station do you mean? Is it the one next to Dunkin Donuts or the one next to McDonald’s where the Harris Teeter used to be? If you mean the Harris Teeter one, my recollection is that the old Frito Lay plant occupied that land.

    Also, I was not aware that Kroger was planning an expansion. Gosh, it seems they just built that store over from when it used to be the A & P. The store we have is great. I don’t want them to change it.

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